We can say that the new office building of Urgan Ayakkabı is the beginning of new formation of their institutional identity. This approach enabled us to reevaluate the present façade and to fictionalize the façade-architecture integrity. Location of current atrium and stair well created some striking points. A few of the most striking points are the aggressive structure of the rhythm and the form of the façade and 3 dimensional parametric coating at the stairs. The space was reevaluated considering the institutional formation and the integrity of the interior design and planning, lightening and other physical conditions were provided. The building was delivered with its new face with the solutions to the detail and applications.